Boasting one billion active daily users, Facebook is unrivalled as the world’s number one social media platform, due largely to their continued innovation and they are showing no signs of slowing down with the recent announcement of their latest and most innovative advertising platform: Canvas.
Facebook has revealed that users are now using the mobile app more frequently than their desktop version and have also recently revealed that 85.6% of their 2015 advertising revenue
Time, money and energy – these are the three things that consumers want to save when they make the decision to shop online for grocery products. This is why, according to a recent white-paper by BrandView, a remarkable 73% of online shoppers only look at the first page of results on retailer websites when they are searching for a product. I searched for 'Cola' on ASDA's website to give an example of product visibility and here is the first line of results: As you can see, thr
Did you know that 53% of products are selected from the online shopper’s ‘favourite items’? This statistic, taken from a recent report by Dunnhumby, shows that the typical online shopper’s primary aim is to shop for their core grocery items and repeat this process each time. These shoppers are what we call ‘mission shoppers’. The mission of the new mum who shops online, for example, is to purchase baby foods and nappies once a week. Therefore, she is not very likely to naviga
The top three categories for grocery items that shoppers purchase online in the UK are canned foods, baby food/baby care products and frozen foods - and following closely behind are alcoholic beverages. It makes sense for these to be the leading categories online, as the typical online shopper is purchasing bulky, heavy, shelf stable and long life products for the convenience of home delivery. This convenience has been the primary reason for the growth of online grocery shopp