April 8, 2016

 

Dunnhumby’s new ‘Sales Impact tool’ seems to be the first step towards addressing one of the biggest challenges facing FMCG brands – how to measure the returns of digital marketing investments on advertising platforms.

With online advertising becoming a significant r...

March 24, 2016

Boasting one billion active daily users, Facebook is unrivalled as the world’s number one social media platform, due largely to their continued innovation and they are showing no signs of slowing down with the recent announcement of their latest and most innovative adv...

March 24, 2016

Did you know that 53% of products are selected from the online shopper’s ‘favourite items’? 
 

This statistic, taken from a recent report by Dunnhumby, shows that the typical online shopper’s primary aim is to shop for their core grocery items and repeat this process ea...

March 23, 2016

 

The top three categories for grocery items that shoppers purchase online in the UK are canned foods, baby food/baby care products and frozen foods - and following closely behind are alcoholic beverages. It makes sense for these to be the leading categories online, as...

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