April 8, 2016

 

Dunnhumby’s new ‘Sales Impact tool’ seems to be the first step towards addressing one of the biggest challenges facing FMCG brands – how to measure the returns of digital marketing investments on advertising platforms.

With online advertising becoming a significant r...

March 24, 2016

Boasting one billion active daily users, Facebook is unrivalled as the world’s number one social media platform, due largely to their continued innovation and they are showing no signs of slowing down with the recent announcement of their latest and most innovative adv...

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