April 8, 2016

 

Dunnhumby’s new ‘Sales Impact tool’ seems to be the first step towards addressing one of the biggest challenges facing FMCG brands – how to measure the returns of digital marketing investments on advertising platforms.

With online advertising becoming a significant r...

March 23, 2016

 

The top three categories for grocery items that shoppers purchase online in the UK are canned foods, baby food/baby care products and frozen foods - and following closely behind are alcoholic beverages. It makes sense for these to be the leading categories online, as...

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