The future of digital commerce in the Grocery industry
 

David Martin, European Digital Director, Coca-Cola European Partners

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David covers the following key points in his presentation:
 

  • What we mean by digital commerce and how it is a key driver of growth

  • How change is being driven by shoppers, enabled by technology

  • How we can use digital commerce to personalise products and solutions

  • Digital opportunities with the Retailers of the future

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