Kellogg’s & Coca-Cola presentation: Creating successful eCommerce brand partnerships
Chloe Gordon, eCommerce Business Manager UK & IRL, Kellogg Company
Alistair Welsby, Shopper Marketing Manager – Digital, Coca-Cola European Partners
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Discover how Kellogg’s and Coca-Cola have brought two brands together to create new customer experiences that are not possible in traditional retail
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Hear about these brand’s journey – from strategy and brand alignment, to defining the objectives and opportunities, measuring and sharing the results of campaigns
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Get the top five tips from these brands on how to create a successful partnership with brands