Building Strategic Partnerships to accelerate eCommerce Capability & Growth
 

Phil Wilkinson, European eCommerce Director, The Kellogg Company

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Some of the key highlights from the presentation include:
 

  • Hear from The Kellogg Company on the most important strategic partnerships to accelerate their eCommerce growth, from internal, to retailer partnerships, complimentary FMCG's and external providers

  • Get the breakdown of how to strategise internal partnerships across teams such Brand teams, IT, Data & Analytics, Global and more

  • Learn how to bring thought leadership to Retail partners to ensure your brand stands out on the digital shelf 

  • Learn how to create shared learnings and partnerships with other complimentary FMCG companies 

  • Get the tips on how to maximise your relationship with external providers and bring in enhanced expertise and resource into your FMCG business

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