Building Strategic Partnerships to accelerate eCommerce Capability & Growth

Phil Wilkinson, European eCommerce Director, The Kellogg Company

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  • Discover how Kellogg’s and Coca-Cola have brought two brands together to create new customer experiences that are not possible in traditional retail
     

  • Hear about these brand’s journey – from strategy and brand alignment, to defining the objectives and opportunities, measuring and sharing the results of campaigns
     

  • Get the top five tips from these brands on how to create a successful partnership with brands​