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Live webinar · 45 min · Complimentary
Spending more isn't winning: the trade activation playbook for the most competitive promo season in years.
Thursday August 27th, 202645-minute session
11:00 – 11:45 AM CSTUS Central Time
Featured speakers
Genevieve Castonguay
VP-Marketing
Cindy Deanda
Director, Revenue Growth Management
What our speakers will discuss
1
Why the year's peak promotional periods are the highest-stakes off-site window on record, and what fresh 2026 trade data signals about where the spend is going
2
The three structural realities behind the off-site performance gap, and how each one widens as promotional intensity climbs
3
Trade-data-first vs audience-first: the activation shift that makes creative reflect the actual deal at the shopper's nearest store
4
How to build the incrementality case that survives a QBR, and why retail media ROAS is not incremental ROAS
5
Three moves a brand team can run before holiday and 2027 promo plans lock
Complimentary registration
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