8:00 AM – 9:00 AM – Networking Breakfast Reception

 

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 9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech

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Sarah Kingham, Director, My Digital Shelf

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                                          9:05 AM - 9:15 AM – Chairperson Introduction and Event Overview

                                

                                       Alister Greenwood, Global eCommerce I&A Lead, Mondelēz International

 

                                                                

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9:15 AM - 9:40 AM – Does culture eat strategy for breakfast? How to build a winning digital strategy and team

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                                                 Josh Clarkson, Director of Digital, Russell Stover Chocolates

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• Key learnings from building a Digital strategy from scratch

• How to engage and educate your wider business on the why, how and what of Digital

                                                                         

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 9:40 AM - 10:05 AM – From Aisles to Algorithms: Provocations on The Future of Digital Grocery 2026+

 

Jonathan Lewis-Jones, Managing Director, Publicis Commerce

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• Discover the ways in which brands will have to fundamentally change the ways in which they engage with retailers over the next 3-4 years, as retailers become increasingly digitally sophisticated

• Get a preview of Publicis Commerce’s research on the longer term trends on the future of digital grocery and what is on the horizon for a successful retailer-supplier relationship

 

                                                                       

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 10:05 AM - 10:30 AM – Revenue Growth Management - does it differ for eCommerce?

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Hannah Skardon, Global eCommerce Director, Reckitt Benckiser

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• Hear about the similarities and differences between online and offline RGM

• Get the tips and insights on how traditional RGM frameworks and tools can evolve for Amazon

• Learn how to navigate your business to build a broader RGM approach

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10:30 AM - 11:00 AM – Networking Coffee Break

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11:00 AM – 11:25 AM – Unlocking Amazon's Potential: Get smarter with technology

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         Marcelina Fedczyszyn, Customer Success Director, Data Impact by NielsenIQ        

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  11:25 AM - 12:05 PM – Enhancing the Retailer-Supplier relationship for eCommerce success

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      Ben Merrills, Online Merchandising-Senior Manager,  Asda

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       Oisín Singh, Omnichannel Lead,  Kenvue 

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Megan Tully, Digital Commerce Content Manager (EU), Mars

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Alistair Welsby, eCommerce Controller, Suntory Beverage & Food

 

• Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success

• Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel

• Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan

• Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term

 

                                                                        

 

 

​                  12:05 PM - 12:30 PM – Creating a health driven initiative through Digital Commerce - A Danone case study

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                                                               Aimee Ramaen,  Digital Commerce Director, Danone

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• Get the tips on how to partner with Retailers and inspire shoppers to make healthy choices

 

       

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      12:30 PM - 1:30 PM – Networking Lunch Break

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    1:30 PM - 1:55 PM – Emerging Channels for FCMG eCommerce Growth

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   Nick Everitt, Director of Advisory, Flywheel Digital

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• Hear the latest forecasts for fast-growth ecommerce channels such as Quick Commerce, Social and eB2B

• Discover what the key drivers behind this growth are, how significant will they become and how you should be preparing to capitalise on these opportunities

 

       

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1:55 PM - 2:20 PM – New brands and cultural differences: 3 Lessons learned from launching the same D2C brand in UK and Brazil

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                                                              Cristina Arbelaez, Global Director New Categories, Essity

 

• Hear a case study on how Essity launched a new D2C brand and products both in the UK and Brazil and how these markets compared

• Get the tips and insights on how to avoid stereotypes, formulate a hypothesis and successfully test it, when creating a new D2C brand

• Learn about the different conversion funnels, from CPM, to CTR, to conversion rates

 

               

 

 

    ​2:20 PM - 2:45 PM – Amazon 2.0 – How to level up your pureplay strategy for success

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       Nikki Sale, Global Digital Commerce Director (B2C), Diageo

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      Lauren Persona, Senior Manager: Global eCommerce Acceleration, Diageo

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• Hear about Diageo’s sustainability initiative that they are driving through the eCommerce channel

• Get the tips on how to fine-tune your pureplay channel development strategies and win on Amazon

 

             

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        2:45 PM - 3:15 PM – Networking Coffee Break

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                                                       3:15 PM – 3:40 PM – The OmniChannel evolution in Retail Media

 

                                                                           Ollie Shayer, Omni-Media Director, Boots

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• Hear about Boots’ full funnel approach to Omnichannel media - from planning, to execution and results

• Learn what the effect and value retinal has on equity metrics, based on delivery as well as performance

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         3:40 PM - 4:05 PM – Optimising your online Retail Media activations with Ocado

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         Zac Willis, Retail Media & AdTech Lead, Ocado Retail

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• Understand the online customer journey and how customers shop across Ocado

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• Learn about Ocado’s framework on online activation and performance and how this can be adapted across all retail platforms

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• Hear real-life examples of how best to utilise onsite activations - from measuring the success to to the pitfalls to avoid

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      4:05 PM - 4:30 PM - Unlocking success in Retail Media: building an effective measurement framework 

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       Ana Afan, Head of eCommerce GB, Coca-Cola Europacific Partners

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• Discover how the rise of retail media is making it more paramount that we develop a comprehensive measurement framework that goes beyond ROI
   

• Learn about the variables to take into consideration for this integrated framework, beyond just the shopper and stage of the marketing funnel  

 

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4:30 PM - 4:40 PM - Chairperson Event Summary and Closing Remarks

 

                                                 Alister Greenwood, Global eCommerce I&A Lead, Mondelēz International

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  4:40 PM - 4:45 PM - My Digital Shelf Thank you and Closing Remarks

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Sarah Kingham, Director, My Digital Shelf

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 4:45 PM - 4:50 PM - Networking Drinks Reception Welcome Speech

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Brett Banner, VP Customer Success, PriceSpider

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 4:50 PM - 5:50 PM – Networking Drinks Reception

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