Our 2019 agenda can be seen below:


08:00 – 09:00 – Registration and Breakfast Networking Reception


09:00 – 09:05 – My Digital Shelf Welcome Speech

Sarah Kingham, Director, My Digital Shelf


09:05 – 09:20 – Chairperson Introduction and Event Overview

Richard Gibbons, Senior Consultancy Director, My Digital Shelf



09:20 – 09:45 – The Future of Grocery eCommerce: Using Technology to enhance the Customer Experience


Simon Miles, Global Customer Director, The Coca-Cola Company

  • Discover how you can use technology to better understand and enhance the customer experience and how your brand can leverage this

  • Get the latest examples of new trends and innovations in international markets such as China, Japan, Argentina and more that the UK can learn from

  • Get the tips and insights into how your brand can prepare for the latest innovations and commercial opportunities in FMCG eCommerce 



09:45 – 10:10 – What Search can tell us about your Consumer: Search, A Database of Intention

Ailis O'Connell, Analytical Consultant, Google

  • Discover how search is a database of intention for your brand to leverage

                                                           Understand shopper profiles to maximise conversion opportunities in your category


10:10 – 10:35 – Networking Coffee Break


10:35 – 11:00 – A big Future for big Data in FMCG eCommerce

Denis Murphy, UK Sales Director, Mars Food


  • Learn what Big Data means for the FMCG eCommerce industry

  • Discover how Big Data can transform the way FMCG's work in the future, such as optimising and predicting analytics and increasing revenue

  • Get inspiration from other industries on how Big Data has increased revenue and how this could support FMCG eCommerce growth and transformation


11:00 – 11:25 – Utilising Shopper Insights to inform your Brand’s OmniChannel Activations

Francis Nicholas, Group Digital Director, Nomad Foods

  • Hear from a leading Frozen Foods brand on how they acquire and utilise shopper insights to optimise their brand’s online performance

  • Discover how Nomad Foods use their shopper insights to inform their OmniChannel activations and increase their online sales


11:25 – 11:45  – How To Deliver Competitive Advantage with your eCommerce Agenda


 John Maltman, CEO, e.fundamentals


  • Understand the building blocks of powerful eCommerce plans

  • Assess their commercial needs, identify the gaps and the size of their prize

  • Use insights to create profitable game plans

  • Customise strategies for each of your markets

  • Move beyond incremental wins and make bigger, long term impact to your category


11:45 – 12:10 – Collaborating with Retailers across Digital Shopping Journeys

Nicola Heaslip,Head of Ecommerce, Sainsbury's

  • Learn how to enhance your brand's visibility on the Sainsbury's online platform

  • Hear from Sainsbury's on how to win customer missions and maximise return from digital activities

  • Get the latest insights into how Sainsbury’s are optimising the online customer experience and what your brand can learn from this 


12:10 – 12:35– The rising Demands of the Online Convenience Shopper – Leveraging the Opportunities 

Grace Keery, Senior Manager -  Digital Merchandising,  The Co-operative Group

Jeff Bradshaw, Senior Manager - Digital Merchandising, The Co-operative Group

  • Hear the latest insights on the rising demand and shift towards online convenience shopping in the UK

  • Discover what the ‘essential’ and ‘in demand’ products are in the convenience sector for the online shopper and what your brand can learn from this 

  • Learn how the Co-operative have started the journey to claim their online share in the convenience sector and the latest tools, innovations and partnerships they have forged to achieve this

  • Discover the ways in which you can partner with the Co-operative to leverage these opportunities to increase your brand’s share in the convenience sector also



12:35 – 12:55 – The Digital Opportunity with Food Aggregators for FMCG Brands

Ajay Lakhawani​, VP New Buisnesses, Deliveroo

  • Discover what your brand can learn from young and successful start ups in the Food & Drink Industry such as Deliveroo 

  • Learn the ways in which your brand can partner with Deliveroo and grow your online brand visibility 

  • Hear case studies on successful FMCG brand partnerships with Deliveroo and and the key lessons learn for you brand to consider 



12:55 – 13:45  – Networking Lunch Break  



13:45 – 14:05 – Digital Transformation: Engaging with Ecosystems

David Gordon, Research Director, Edge by Ascential

  • Explore the growth of eCommerce and the digital transformation underway for FMCG brands

  • Beyond the shelf - explore the digital ecosystem opportunity and how to leverage these for the benefit of your brand 

  • Understand the building blocks, the key characteristics and best-in-class approaches to digital ecosystems



14:05 – 14:25 – Content to Commerce 


Paul Hackwell, Head of FMCG Strategic Accounts, Amazon Advertising 


  • Learn how to engage better with Amazon customers through content


14:25 – 14:50 – Amazon 2.0 – Overcoming the Next Stage of Challenges

Stephen Honight, Ecommerce Lead, Pukka Herbs


  • Hear the best practices to succeed on Amazon from a leading Tea brand and learn how these practices can accelerate your brands online growth

  • Get the latest tips and insights on optimising the advertising opportunities on Amazon's platform that your brand can leverage

  • Discover what your brand can learn from Pukka Herb’s global Amazon strategies and how you can implement these into your own UK and Global strategies for online success


14:50 – 15:15 – FCMG Cross-category Brand Collaborations for eCommerce Success

Shane Merrick E-Commerce Channel Controller, Molson Coors

Alistair Welsby E-Commerce National Accounts Manager, Molson Coors

  • Learn how cross category partnerships can make the consumer’s journey easier and quicker when searching for products online

  • Get the tips and insights from Molson Coors on how to create a successful partnership with FMCG brand partners

  • Hear about the cross-category brand journey – from strategy and brand alignment, to defining the objectives and opportunities, measuring and sharing the results of campaigns



15:15 – 15:40 – Afternoon Networking break


15:40 – 16:00 – Succeeding in the Age of Hyper-Convenience: Using Technology to harness Shopper Impulse 

Richie Kelly, CEO, Adimo


 16:00  – 16:20 – Creating a Winning Amazon Strategy (Your Amazon Playbook)

Esteban Gamboa, Director of Business Development, Stackline


  • Learn how to develop a clear strategic direction for resourcing, marketing, merchandising, product development and supply chain initiatives on Amazon  

  • Learn a step-by-step process for evaluating new competitive pressures, assessing relative performance and pinpointing opportunities to win share on Amazon

  • Get insight into the eCommerce KPIs that matter most for tactical and strategic decision-making on Amazon


 16:20 – 17:00  – Enhancing the Retailer Supplier Relationship for eCommerce Success 


Neil Franklin, Head of Ambient Goods, Ocado

Jean Philippe Nier, Head of Ecommerce UK&I, The Kraft Heinz Company

  • Learn how to tailor your retailer partnerships to get the most out of the advertising and product positioning opportunities with each retailer

  • Hear case studies on successful brand partnerships with an online retailer, from what worked well to the key lessons learnt

  • Get to grips with some of the challenges of working with the leading online retailers in the UK and how your brand can overcome them



17:00 – 17:10 – Chairperson Event Summary and Closing Remarks

Richard Gibbons, Senior Consultancy Director, My Digital Shelf



17:10 onwards Networking Drinks Reception hosted by My Digital Shelf


Platinum Sponsor

Gold Sponsors

Bronze Sponsor

Association Partners

Copyright © 2015 My Digital Shelf. All Rights Reserved. Registered in England and Wales no. 09527877. Terms and Conditions