DIgital grocery summit
13th October 2022, Leonardo Royal London St Paul's, United Kingdom

For information on the speaking and sponsorship opportunities at our 2022 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk
Our 2022 agenda is as follows:
8:00am – 9:00am – Networking Breakfast Reception
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9:00am – 9:05am – My Digital Shelf Welcome Speech
Sarah Kingham, Director, My Digital Shelf
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9:05am – 9:15am – Co-Chairperson's Introduction and Event Overview
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9:15am – 9:40am – Discover how Kellogg’s Europe have built an operational approach to eCommerce
Phil Wilkinson, European eCommerce Director,
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Learn how Kellogg’s Europe are setting themselves up operationally to win in eCommerce across multiple diverse markets
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Learn how Kellogg’s are covering organisational design, ways of working, strategy, planning, execution, prioritisation, KPI development & measurement and governance
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Get the tips and insights from real examples and case studies such as UK Retail Media & Digital Shelf partnerships and Amazon Germany
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9:40am – 10:05am – Session details TBC
Denis Murphy, CEO,
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10:05am - 10:30am - Personalisation with Waitrose – the new OmniChannel way
Glenn Ticehurst, Partner & Online Optimisation Manager,
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Hear about Waitrose’s’ customer-centric approach to omniChannel optimisation
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Learn about how Waitrose choose to put their effort and resources with a longer-term view to maximise the customer WOW factor
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Learn how Waitrose define and measure the success of their online campaigns with performance indicators such as quality vs quantity, hard data vs soft data and now vs later
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Get the tips and insights into how to be brave and fearless to enable more holistic executions that are become a point of difference in the increasingly competitive grocery landscape
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10:30am – 10:55am – Session Details TBC
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10:55am – 11:20 – Networking coffee break
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11:20pm – 11:45pm – Enhancing the Retailer-Supplier relationship for eCommerce success
Helen Brown, Online Category Manager,
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Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success
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Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel
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Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan
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Get the tips on how Celebrate your successes together with your retail partnerships and strengthen these relationships in the long term
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11:45am – 12:10pm – Quick Commerce - the opportunities for impulse purchases
Sean Douglas, Senior Director, Head of Digital Commerce Europe, CIS & Turkey,
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Learn about Mars Wrigley’s on demand delivery solution strategy – from implementation to measuring the return on investments
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Hear case studies of how Mars are leveraging the quick commerce opportunities in the impulse category – from successes to the lessons learnt
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Learn how to utilise the data that you can acquire from your partners in the on demand delivery space to optimise your eCommerce consumer engagement
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12:10pm – 12:35pm – Quick Commerce - Getir's perspective
Neil Franklin, Head of Buying,
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Discover how your brand can leverage the partnership opportunities with Getir in the UK
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Get the tips and insight on how to analyse the data from your partners in the on demand delivery space to optimise your eCommerce consumer engagement
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12:35pm – 1:35pm – Networking Lunch Break
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1:35pm – 2:00pm – Session details TBC
Salim Bachatene, Vice President of Sales,
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2:00pm – 2:25pm – Optimising content on Amazon – Diageo’s tips for success
Nikki Sale, Global Head of eCommerce Customer & Channel Development,
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Get the tips and insights from Diageo on how to adapt and optimise your product content on the Amazon platform
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Hear the actionable steps your brand can start using to improve search rankings, clicks and conversions on Amazon by optimising your product content
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Hear about the KPIs of product detail pages on Amazon and how to monitor and measure the success of them for your business
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2:25pm – 2:50pm – Optimising your advertising on Amazon
Paul Hackwell, Head of UK FMCG Strategic Accounts,
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Get the tips and insight on how to analyse the data from your Amazon advertising to optimise your eCommerce consumer engagement
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Learn how to make your Amazon advertising more targeted and more personal to get a better return on your ad spend
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2:50pm – 3:15pm – Networking Coffee Break
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3:15pm – 3:40pm – Session details TBC
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3:40pm – 4:05pm – Session details TBC
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4:05pm – 4:30pm – Session Details TBC
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4:30pm – 4:40pm – Chairperson Event Summary and Closing Remarks
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4:40pm – 6:00pm – Networking Drinks Reception


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2022 SPONSORS
Platinum Sponsor

Diamond Sponsor
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Gold Sponsors




Silver Sponsors

Bronze Sponsors

Association Partners





