Our 2021 agenda was as follows:


9:00am – 9:30am – Virtual Networking Breakfast Reception


9:30am – 9:35am – My Digital Shelf Welcome Speech

Sarah Kingham, Director, My Digital Shelf


9:35am – 9:45am – Co-Chairperson's Introduction and Event Overview

Lucy Hutchinson, Global Content Acceleration Manager​, Mars

Vishal Krishna, eCommerce Director - Northern Europe, Johnson & Johnson



9:45am – 10:10am – Building and launching a successful FMCG DTC strategy 


Bas Van Kesteren, Global Director DTC Platforms, Reckitt Benckiser 

  • Discover how a robust DTC strategy can give your brands more control of your online presence and capitalise on new opportunities to grow sales and market share 

  • Learn how to build and optimise your DTC strategy - from starting with the basics to the lessons learnt and pitfalls to avoid to 

  • Get the tips and insights on how your internal teams across different departments can collaborate to strengthen your DTC initiative 

  • Hear a case study of Reckitt Benckiser's DTC initiative - from the concept, strategy through to implementation





10:10am - 10:45am Enhancing the Retailer-Supplier relationship for Shopper activation 


Helen Brown, Senior Online Activity and Creative Manager, Asda 

Michael Lovitt, Senior eCommerce Development Manager, Muller UK & Ireland


  • Hear a case study on Muller and Asda’s Rich Media partnership - such as trialling video content for the first time on Asda’s website to redefining personalisation with your customers 

  • Learn how you can increase online shopper conversion in your brands’ categories by optimising your digital shelf with your key Retailers 

  • Get the tips and insights on how to measure the success of your Retailer-Supplier partnerships - from the successes to the lessons learnt 



10:45am – 11:10am –  Challenger Brands in the FMCG eCommerce industry

Denis Murphy, CEO, Brand Nudge

Alex Smith, Commercial Director Young Foodies


11:10am – 11:30 – Networking Virtual coffee break



 11:30pm – 11:55pm – Global eCommerce Brand activation during the Pandemic – Successes and lessons learnt


Guy Keeling, Vice President Global eCommerce, Barilla 

  • Get the tips on how to drive significant growth online during the pandemic and keep up with demand across multiple global markets 

  • Hear about Barilla's Global Centre of eCommerce Expertise that is being rolled out in 2021 and the key factors in their blueprint for it

  • Discover how to leverage other eCommerce platforms, such as online food delivery services, to increase your online sales during the pandemic and beyond

  • Learn how to measure the value and success of your eCommerce activations across different grocery retailers and online platforms 


​11:55am – 12:20pm – Building Strategic Partnerships to accelerate eCommerce Capability & Growth

Phil Wilkinson, European eCommerce Director, The Kellogg Company

  • Hear from The Kellogg Company on the most important strategic partnerships to accelerate their eCommerce growth, from internal, to retailer partnerships, complimentary FMCG's and external providers

  • Get the breakdown of how to strategise internal partnerships across teams such Brand teams, IT, Data & Analytics, Global and more

  • Learn how to bring thought leadership to Retail partners to ensure your brand stands out on the digital shelf 

  • Learn how to create shared learnings and partnerships with other complimentary FMCG companies 

  • Get the tips on how to maximise your relationship with external providers and bring in enhanced expertise and resource into your FMCG business




12:20pm – 12:45pm – Enhancing your brand strategies for eCommerce Grocery Trade events


Tom Wright, Head of eCommerce Operations, Sainsbury's



12:45pm – 1:20pm – Virtual Networking Lunch Break



1:20pm – 1:45pm – Partnering and performing with bricks and clicks

Salim Bachatene, Vice President of Sales, DataImpact

Raj Bapodra, Head of eCommerce and Digital, Northern Europe, General Mills


1:45pm – 2:10pm – eCommerce optimisation and personalisation with Waitrose Online

Glenn Ticehurst, Online Category Manager Optimisation & Digital Development, Waitrose



2:15pm – 2:40pm – Roundtable I - Discussion Topic 



2:45pm – 3:10pm – Roundtable II - Discussion Topic 



3:10pm 3:30pm Afternoon Virtual Networking Coffee Break


3:30pm – 3:55pm – OmniChannel strategies for online grocery success

Justin King, VP of B2B, Salsify


  • Current trends in the online grocery market sparking a need for an omnichannel strategy

  • Providing best-in-class digital shopping experiences to attract and convert more customers on the digital shelf

  • Creating these experiences, everywhere on the digital shelf, at scale




3:55pm – 4:20pm –  ​Understanding the changing B2B landscape in FMCG eCommerce


Marta Dalton, Global Director B2B & B2B2C eCommerce, Unilever 

  • Get an overview of what’s changing in B2B eCommerce and how you can adapt these learnings to both your B2B and B2C strategies

  • Get the latest tips and insights on how to adapt your strategies for loyalty and personalisation with key customers for online success

  • Learn about the differences between customers and consumers and how you can optimise your engagement with them accordingly


4:20pm – 4:30pm – Chairperson Event Summary and Closing Remarks




Platinum Sponsor


Gold Sponsors

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Silver Sponsors


Bronze Sponsor

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Association Partners

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For information on the speaking and sponsorship opportunities at our 2022 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk