Our 2021 agenda was as follows:

9:00am – 9:30am – Virtual Networking Breakfast Reception

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9:30am – 9:35am – My Digital Shelf Welcome Speech

Sarah Kingham, Director, My Digital Shelf

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9:35am – 9:45am – Co-Chairperson's Introduction and Event Overview

Lucy Hutchinson, Global Content Acceleration Manager, Mars

Vishal Krishna, eCommerce Director - Northern Europe, Johnson & Johnson

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9:45am – 10:10am – Building and launching a successful FMCG DTC strategy

Bas Van Kesteren, Global Director DTC Platforms, Reckitt Benckiser

Discover how a robust DTC strategy can give your brands more control of your online presence and capitalise on new opportunities to grow sales and market share
Learn how to build and optimise your DTC strategy - from starting with the basics to the lessons learnt and pitfalls to avoid to
Get the tips and insights on how your internal teams across different departments can collaborate to strengthen your DTC initiative
Hear a case study of Reckitt Benckiser's DTC initiative - from the concept, strategy through to implementation

10:10am - 10:45am Enhancing the Retailer-Supplier relationship for Shopper activation

Helen Brown, Senior Online Activity and Creative Manager, Asda

Michael Lovitt, Senior eCommerce Development Manager, Muller UK & Ireland

Hear a case study on Muller and Asda’s Rich Media partnership - such as trialling video content for the first time on Asda’s website to redefining personalisation with your customers
Learn how you can increase online shopper conversion in your brands’ categories by optimising your digital shelf with your key Retailers
Get the tips and insights on how to measure the success of your Retailer-Supplier partnerships - from the successes to the lessons learnt

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10:45am – 11:10am – Challenger Brands in the FMCG eCommerce industry

Denis Murphy, CEO, Brand Nudge

Alex Smith, Commercial Director Young Foodies

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11:10am – 11:30 – Networking Virtual coffee break

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11:30pm – 11:55pm – Global eCommerce Brand activation during the Pandemic – Successes and lessons learnt

Guy Keeling, Vice President Global eCommerce, Barilla

Get the tips on how to drive significant growth online during the pandemic and keep up with demand across multiple global markets
Hear about Barilla's Global Centre of eCommerce Expertise that is being rolled out in 2021 and the key factors in their blueprint for it
Discover how to leverage other eCommerce platforms, such as online food delivery services, to increase your online sales during the pandemic and beyond
Learn how to measure the value and success of your eCommerce activations across different grocery retailers and online platforms

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11:55am – 12:20pm – Building Strategic Partnerships to accelerate eCommerce Capability & Growth

Phil Wilkinson, European eCommerce Director, The Kellogg Company

Hear from The Kellogg Company on the most important strategic partnerships to accelerate their eCommerce growth, from internal, to retailer partnerships, complimentary FMCG's and external providers
Get the breakdown of how to strategise internal partnerships across teams such Brand teams, IT, Data & Analytics, Global and more
Learn how to bring thought leadership to Retail partners to ensure your brand stands out on the digital shelf
Learn how to create shared learnings and partnerships with other complimentary FMCG companies
Get the tips on how to maximise your relationship with external providers and bring in enhanced expertise and resource into your FMCG business

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12:20pm – 12:45pm – Enhancing your brand strategies for eCommerce Grocery Trade events

Tom Wright, Head of eCommerce Operations, Sainsbury's

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12:45pm – 1:20pm – Virtual Networking Lunch Break

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1:20pm – 1:45pm – Partnering and performing with bricks and clicks

Salim Bachatene, Vice President of Sales, DataImpact

Raj Bapodra, Head of eCommerce and Digital, Northern Europe, General Mills

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1:45pm – 2:10pm – eCommerce optimisation and personalisation with Waitrose Online

Glenn Ticehurst, Online Category Manager Optimisation & Digital Development, Waitrose

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2:15pm – 2:40pm – Roundtable I - Discussion Topic

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2:45pm – 3:10pm – Roundtable II - Discussion Topic

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3:10pm – 3:30pm Afternoon Virtual Networking Coffee Break

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3:30pm – 3:55pm – OmniChannel strategies for online grocery success

Justin King, VP of B2B, Salsify

Current trends in the online grocery market sparking a need for an omnichannel strategy
Providing best-in-class digital shopping experiences to attract and convert more customers on the digital shelf
Creating these experiences, everywhere on the digital shelf, at scale

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3:55pm – 4:20pm – Understanding the changing B2B landscape in FMCG eCommerce

Marta Dalton, Global Director B2B & B2B2C eCommerce, Unilever

Get an overview of what’s changing in B2B eCommerce and how you can adapt these learnings to both your B2B and B2C strategies
Get the latest tips and insights on how to adapt your strategies for loyalty and personalisation with key customers for online success
Learn about the differences between customers and consumers and how you can optimise your engagement with them accordingly