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For information on the speaking and sponsorship opportunities at our 2024 summit, please contact Sarah Kingham on

Our 2023 agenda was as follows:



8:00 AM – 9:00 AM – Networking Breakfast Reception


 9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech

Sarah Kingham, DirectorMy Digital Shelf

                                          9:05 AM - 9:15 AM – Chairperson Introduction and Event Overview


                                       Alister Greenwood, Global eCommerce I&A LeadMondelēz International



9:15 AM - 9:40 AM – Does culture eat strategy for breakfast? How to build a winning digital strategy and team

                                                 Josh Clarkson, Director of Digital, Russell Stover Chocolates

  • Key learnings from building a Digital strategy from scratch

  • How to engage and educate your wider business on the why, how and what of Digital


 9:40 AM - 10:05 AM – From Aisles to Algorithms: Provocations on The Future of Digital Grocery 2026+


Jonathan Lewis-Jones, Managing Director, Publicis Commerce

  • Discover the ways in which brands will have to fundamentally change the ways in which they engage with retailers over the next 3-4 years, as retailers become increasingly digitally sophisticated

  • Get a preview of Publicis Commerce’s research on the longer term trends on the future of digital grocery and what is on the horizon for a successful retailer-supplier relationship




 10:05 AM - 10:30 AM – Revenue Growth Management - does it differ for eCommerce?

Hannah Skardon, Global eCommerce Director, Reckitt Benckiser

  • Hear about the similarities and differences between online and offline RGM

  • Get the tips and insights on how traditional RGM frameworks and tools can evolve for Amazon

  • Learn how to navigate your business to build a broader RGM approach


10:30 AM - 11:00 AM – Networking Coffee Break

11:00 AM – 11:25 AM – Unlocking Amazon's Potential: Get smarter with technology

         Marcelina Fedczyszyn, Customer Success Director, Data Impact by NielsenIQ        


  11:25 AM - 12:05 PM – Enhancing the Retailer-Supplier relationship for eCommerce success

      Ben Merrills, Online Merchandising-Senior Manager Asda

       Oisín Singh, Omnichannel Lead Kenvue 

Megan Tully, Digital Commerce Content Manager (EU), Mars

Alistair Welsby, eCommerce Controller, Suntory Beverage & Food


  • Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success

  • Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel

  • Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan

  • Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term





                  12:05 PM - 12:30 PM – Creating a health driven initiative through Digital Commerce - A Danone case study

                                                               Aimee Ramaen,  Digital Commerce Director, Danone

  • Get the tips on how to partner with Retailers and inspire shoppers to make healthy choices




      12:30 PM - 1:30 PM – Networking Lunch Break


    1:30 PM - 1:55 PM – Emerging Channels for FCMG eCommerce Growth

   Nick Everitt, Director of AdvisoryFlywheel Digital

  • Hear the latest forecasts for fast-growth ecommerce channels such as Quick Commerce, Social and eB2B

  • Discover what the key drivers behind this growth are, how significant will they become and how you should be preparing to capitalise on these opportunities




1:55 PM - 2:20 PM – New brands and cultural differences: 3 Lessons learned from launching the same D2C brand in UK and Brazil

                                                              Cristina Arbelaez, Global Director New Categories, Essity


  • Hear a case study on how Essity launched a new D2C brand and products both in the UK and Brazil and how these markets compared

  • Get the tips and insights on how to avoid stereotypes, formulate a hypothesis and successfully test it, when creating a new D2C brand

  • Learn about the different conversion funnels, from CPM, to CTR, to conversion rates





    ​2:20 PM - 2:45 PM – Amazon 2.0 – How to level up your pureplay strategy for success

       Nikki Sale, Global Digital Commerce Director (B2C), Diageo

      Lauren Persona, Senior Manager: Global eCommerce Acceleration, Diageo

  • Hear about Diageo’s sustainability initiative that they are driving through the eCommerce channel

  • Get the tips on how to fine-tune your pureplay channel development strategies and win on Amazon




        2:45 PM - 3:15 PM – Networking Coffee Break




                                                       3:15 PM – 3:40 PM – The OmniChannel evolution in Retail Media


                                                                           Ollie Shayer, Omni-Media Director, Boots

  • Hear about Boots’ full funnel approach to Omnichannel media - from planning, to execution and results

  • Learn what the effect and value retinal has on equity metrics, based on delivery as well as performance


         3:40 PM - 4:05 PM – Optimising your online Retail Media activations with Ocado

         Zac Willis, Retail Media & AdTech Lead, Ocado Retail

  • Understand the online customer journey and how customers shop across Ocado

  • Learn about Ocado’s framework on online activation and performance and how this can be adapted across all retail platforms

  • Hear real-life examples of how best to utilise onsite activations - from measuring the success to to the pitfalls to avoid


      4:05 PM - 4:30 PM - Unlocking success in Retail Media: building an effective measurement framework

       Ana Afan, Head of eCommerce GB, Coca-Cola Europacific Partners

  • Discover how the rise of retail media is making it more paramount that we develop a comprehensive measurement framework that goes beyond ROI

  • Learn about the variables to take into consideration for this integrated framework, beyond just the shopper and stage of the marketing funnel  




4:30 PM - 4:40 PM - Chairperson Event Summary and Closing Remarks


                                                 Alister Greenwood, Global eCommerce I&A LeadMondelēz International

  4:40 PM - 4:45 PM - My Digital Shelf Thank you and Closing Remarks

Sarah Kingham, DirectorMy Digital Shelf

 4:45 PM - 4:50 PM - Networking Drinks Reception Welcome Speech

Brett Banner, VP Customer Success, PriceSpider

 4:50 PM - 5:50 PM – Networking Drinks Reception


Diamond Sponsor

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Gold Sponsors

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2. eStoreMedia Logo.png

Bronze Sponsors

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