Our 2021 preliminary agenda is as follows:

9:00am – 9:30am – Virtual Networking Breakfast Reception

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9:30am – 9:35am – My Digital Shelf Welcome Speech

Sarah Kingham, Director, My Digital Shelf

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9:35am – 9:45am – Chairperson Introduction and Event Overview

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9:45am – 10:10am – Enhancing the Retailer-Supplier relationship for Shopper activation

Helen Brown, Senior Online Activity and Creative Manager, Asda

Michael Lovitt, Senior eCommerce Development Manager, Muller UK & Ireland

Hear a case study on Muller and Asda’s Rich Media partnership - such as trialling video content for the first time on Asda’s website to redefining personalisation with your customers
Learn how you can increase online shopper conversion in your brands’ categories by optimising your digital shelf with your key Retailers
Get the tips and insights on how to measure the success of your Retailer-Supplier partnerships - from the successes to the lessons learnt

Global eCommerce Brand activation during the Pandemic – Successes and lessons learnt

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10:10am – 10:35am – Session details TBC

Speaker TBC, Brand Nudge

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10:35am – 11:00am – eCommerce optimisation and personalisation with Waitrose Online

Glenn Ticehurst, Online Category Manager Optimisation & Digital Development, Waitrose

11:00am – 11:20 – Networking Virtual coffee break

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11:20pm – 11:45pm – Session details TBC

Speaker TBC, Salsify

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11:45am – 12:10pm – Global eCommerce Brand activation during the Pandemic – Successes and lessons learnt

Guy Keeling, Vice President Global eCommerce, Barilla

Get the tips on how to drive significant growth online during the pandemic and keep up with demand across multiple global markets
Hear about Barilla's Global Centre of eCommerce Expertise that is being rolled out in 2021 and the key factors in their blueprint for it
Discover how to leverage other eCommerce platforms, such as online food delivery services, to increase your online sales during the pandemic and beyond
Learn how to measure the value and success of your eCommerce activations across different grocery retailers and online platforms

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12:10pm – 12:35pm – Building Strategic Partnerships to accelerate eCommerce Capability & Growth

Phil Wilkinson, European eCommerce Director, The Kellogg Company

Hear from The Kellogg Company on the most important strategic partnerships to accelerate their eCommerce growth, from internal, to retailer partnerships, complimentary FMCG's and external providers
Get the breakdown of how to strategise internal partnerships across teams such Brand teams, IT, Data & Analytics, Global and more
Learn how to bring thought leadership to Retail partners to ensure your brand stands out on the digital shelf
Learn how to create shared learnings and partnerships with other complimentary FMCG companies
Get the tips on how to maximise your relationship with external providers and bring in enhanced expertise and resource into your FMCG business

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12:35pm – 1:10pm – Virtual Networking Lunch Break

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1:10pm – 1:35pm – Session Details TBC

Salim Bachatene, Vice President of Sales, DataImpact

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1:35pm – 2:00pm – Building and launching a successful FMCG DTC strategy

Bas Van Kesteren, Global Director DTC Platforms, Reckitt Benckiser

Discover how a robust DTC strategy can give your brands more control of your online presence and capitalise on new opportunities to grow sales and market share
Learn how to build and optimise your DTC strategy - from starting with the basics to the lessons learnt and pitfalls to avoid to
Get the tips and insights on how your internal teams across different departments can collaborate to strengthen your DTC initiative
Hear a case study of Reckitt Benckiser's DTC initiative - from the concept, strategy through to implementation

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2:05pm – 2:30pm – Roundtable I - Discussion Topic

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2:35pm – 3:00pm – Roundtable II - Discussion Topic

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3:00pm – 3:20pm Afternoon Virtual Networking Coffee Break

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3:20pm – 3:45pm – Enhancing your brand strategies for eCommerce Grocery Trade events

Tom Wright, Head of eCommerce Operations, Sainsbury's

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3:45pm – 4:10pm – Understanding the changing B2B landscape in FMCG eCommerce

Marta Dalton, Global Director B2B & B2B2C eCommerce, Unilever

Get an overview of what’s changing in B2B eCommerce and how you can adapt these learnings to both your B2B and B2C strategies
Get the latest tips and insights on how to adapt your strategies for loyalty and personalisation with key customers for online success
Learn about the differences between customers and consumers and how you can optimise your engagement with them accordingly