DIgital grocery summit UK 2024
October 2024, London, United Kingdom

For information on the speaking and sponsorship opportunities at our 2024 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk
Our 2023 agenda was as follows:
8:00 AM – 9:00 AM – Networking Breakfast Reception
9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech
Sarah Kingham, Director, My Digital Shelf
9:05 AM - 9:15 AM – Chairperson Introduction and Event Overview
Alister Greenwood, Global eCommerce I&A Lead, Mondelēz International
9:15 AM - 9:40 AM – Does culture eat strategy for breakfast? How to build a winning digital strategy and team
Josh Clarkson, Director of Digital, Russell Stover Chocolates
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Key learnings from building a Digital strategy from scratch
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How to engage and educate your wider business on the why, how and what of Digital
9:40 AM - 10:05 AM – From Aisles to Algorithms: Provocations on The Future of Digital Grocery 2026+
Jonathan Lewis-Jones, Managing Director, Publicis Commerce
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Discover the ways in which brands will have to fundamentally change the ways in which they engage with retailers over the next 3-4 years, as retailers become increasingly digitally sophisticated
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Get a preview of Publicis Commerce’s research on the longer term trends on the future of digital grocery and what is on the horizon for a successful retailer-supplier relationship
10:05 AM - 10:30 AM – Revenue Growth Management - does it differ for eCommerce?
Hannah Skardon, Global eCommerce Director, Reckitt Benckiser
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Hear about the similarities and differences between online and offline RGM
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Get the tips and insights on how traditional RGM frameworks and tools can evolve for Amazon
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Learn how to navigate your business to build a broader RGM approach
10:30 AM - 11:00 AM – Networking Coffee Break
11:00 AM – 11:25 AM – Unlocking Amazon's Potential: Get smarter with technology
Marcelina Fedczyszyn, Customer Success Director, Data Impact by NielsenIQ
11:25 AM - 12:05 PM – Enhancing the Retailer-Supplier relationship for eCommerce success
Ben Merrills, Online Merchandising-Senior Manager, Asda
Oisín Singh, Omnichannel Lead, Kenvue
Megan Tully, Digital Commerce Content Manager (EU), Mars
Alistair Welsby, eCommerce Controller, Suntory Beverage & Food
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Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success
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Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel
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Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan
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Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term
12:05 PM - 12:30 PM – Creating a health driven initiative through Digital Commerce - A Danone case study
Aimee Ramaen, Digital Commerce Director, Danone
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Get the tips on how to partner with Retailers and inspire shoppers to make healthy choices
12:30 PM - 1:30 PM – Networking Lunch Break
1:30 PM - 1:55 PM – Emerging Channels for FCMG eCommerce Growth
Nick Everitt, Director of Advisory, Flywheel Digital
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Hear the latest forecasts for fast-growth ecommerce channels such as Quick Commerce, Social and eB2B
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Discover what the key drivers behind this growth are, how significant will they become and how you should be preparing to capitalise on these opportunities
1:55 PM - 2:20 PM – New brands and cultural differences: 3 Lessons learned from launching the same D2C brand in UK and Brazil
Cristina Arbelaez, Global Director New Categories, Essity
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Hear a case study on how Essity launched a new D2C brand and products both in the UK and Brazil and how these markets compared
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Get the tips and insights on how to avoid stereotypes, formulate a hypothesis and successfully test it, when creating a new D2C brand
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Learn about the different conversion funnels, from CPM, to CTR, to conversion rates
2:20 PM - 2:45 PM – Amazon 2.0 – How to level up your pureplay strategy for success
Nikki Sale, Global Digital Commerce Director (B2C), Diageo
Lauren Persona, Senior Manager: Global eCommerce Acceleration, Diageo
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Hear about Diageo’s sustainability initiative that they are driving through the eCommerce channel
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Get the tips on how to fine-tune your pureplay channel development strategies and win on Amazon
2:45 PM - 3:15 PM – Networking Coffee Break
3:15 PM – 3:40 PM – The OmniChannel evolution in Retail Media
Ollie Shayer, Omni-Media Director, Boots
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Hear about Boots’ full funnel approach to Omnichannel media - from planning, to execution and results
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Learn what the effect and value retinal has on equity metrics, based on delivery as well as performance
3:40 PM - 4:05 PM – Optimising your online Retail Media activations with Ocado
Zac Willis, Retail Media & AdTech Lead, Ocado Retail
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Understand the online customer journey and how customers shop across Ocado
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Learn about Ocado’s framework on online activation and performance and how this can be adapted across all retail platforms
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Hear real-life examples of how best to utilise onsite activations - from measuring the success to to the pitfalls to avoid
4:05 PM - 4:30 PM - Unlocking success in Retail Media: building an effective measurement framework
Ana Afan, Head of eCommerce GB, Coca-Cola Europacific Partners
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Discover how the rise of retail media is making it more paramount that we develop a comprehensive measurement framework that goes beyond ROI
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Learn about the variables to take into consideration for this integrated framework, beyond just the shopper and stage of the marketing funnel
4:30 PM - 4:40 PM - Chairperson Event Summary and Closing Remarks
Alister Greenwood, Global eCommerce I&A Lead, Mondelēz International
4:40 PM - 4:45 PM - My Digital Shelf Thank you and Closing Remarks
Sarah Kingham, Director, My Digital Shelf
4:45 PM - 4:50 PM - Networking Drinks Reception Welcome Speech
Brett Banner, VP Customer Success, PriceSpider
4:50 PM - 5:50 PM – Networking Drinks Reception
2023 SPONSORS
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