For information on the speaking and sponsorship opportunities at our 2025 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk

Our 2024 agenda was as follows:

8:00 AM – 9:00 AM – Networking Breakfast Reception

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9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech

Sarah Kingham, Director, My Digital Shelf

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9:05 AM - 9:15 AM – Co-Chairperson's Introduction and Event Overview

Lucy Hutchinson, Global Content and Marketing Operations Director, Mars Pet Nutrition

Alister Greenwood, Head of Global Digital Commerce Insights & Analytics, Mondelēz International

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9:15 AM - 9:40 AM – Optimising product data to enhance the customer experience

Tom Davies, Head of Online Trading, Waitrose

Josh Clarkson, Global Head of Retail Media, Mars

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9:40 AM - 10:05 AM – Unlock the Key Factors for Sustained Online Performance Success

Laura Bru, Senior Customer Success Manager, Data Impact by NielsenIQ

What are the risks of underestimating the impact of key performance drivers?
Achieve online success by understanding the "why" behind performance metrics (in-depth performance analysis)
Develop strategic actions to optimize the most influential performance drivers

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10:05 AM - 10:30 AM – How we win today and setup for the future of eRetail media

Katie Swain, Head of eCommerce, Kellanova

Sarah O'Brien, eCommerce Director for Europe, Kellanova

See how Kellanova is keeping up with the ever evolving space of Retail Media
Business practises that are helping to create full funnel experience plans

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10:30 AM - 10:55 AM – Networking Coffee Break

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10:55 AM – 11:20 AM – Adapting pure convenience relationships within a Qcom market

Jeff Bradshaw, Online Category Lead, The Co-Operative Group

Rebecca Smiechowska, Senior Merchandising Manager for Partnerships, The Co-Operative Group

Get an insight into Co-Ops convenience strategy for omni-success
Discover how Co-op have expanded across 6 different businesses and their continuous evolution
Learn about the key customer missions and markets that Co-op targets and how you can leverage the customer engagement opportunities with them

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11:20 AM - 11:45 AM – Insights Led Strategy for Scaling Digital Commerce

Ankit Sharma - VP - Retail Solutions, Digital Transformation, Analytics & Data Science, eClerx
Saurabh Sharma - Global Product Lead – Head Client Engagement, eClerx

Data-Driven Growth: Insights-led strategies use customer data and trends to optimise digital commerce, enhancing targeted marketing and personalisation.
Agile Adaptation: Real-time insights help businesses quickly adjust to changing consumer preferences and market conditions for better scalability.

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11:45 AM - 12:10 PM – Leveraging the Digital Shelf to Drive Retail Media Incrementality

Clayton Roop, Director of Solutions Consulting, CommerceIQ

Rise of RMM Networks and what it means to brands
How the digital shelf directly and indirectly impacts retail media success
Using digital shelf signals to predict and drive incremental sales via sponsored products

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12:10 PM - 1:35 PM – Networking Lunch Break

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1:35 PM - 2:10 PM – Enhancing the Retailer-Supplier relationship for eCommerce success

Panel Moderator: Simon Miles, CEO, Lighthouse Advisory

Hannah Skardon, Digital Commerce Director, Reckitt

Ana Afan, Group Head of Digital Activation, Coca Cola Europacific Partners

Chantelle Kennedy, Director of HOP Grocery, Deliveroo

George Dean, Commercial Development Director, Ocado Retail

Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success
Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel
Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan
Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term

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2:10 PM - 2:35 PM – How AI transforms creative decision making

Steve King, CEO, Dragonfly AI

Alex Townsend, Cluster Brand Manager, Birds Eye

Dragonfly AI sits down with Birdseye to explore how AI is changing creative decision making in packaging design. Hear how brands are using insights to innovate whilst simultaneously balancing consumer expectations, tackle design challenges, and combine AI data with gut feel. Dive into emerging creative trends, how AI enhances efficiency and post-launch strategies for ongoing success.

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2:35 PM - 3:00 PM – Networking Coffee Break

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3:00 PM - 3:25 PM – Leveraging eCommerce Marketplaces and Retail Media to Boost Brand Equity and Grow Profitability

Somesh Diwivedi, Global eCommerce & eBusiness Director, Essity

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3:25 PM – 3:50 PM – Is brewing up sustainable campaigns, as easy as recycling your coffee capsules?

Diane de la Baronniere, Global Digital Commerce Media Director, Haleon

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