Our 2022 agenda is as follows:

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 8:00am – 9:00am – Networking Breakfast Reception

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9:00am – 9:05am – My Digital Shelf Welcome Speech

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Sarah Kingham, Director, My Digital Shelf

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9:05am – 9:15am – Co-Chairperson's Introduction and Event Overview​

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9:15am – 9:40am – Discover how Kellogg’s Europe have built an operational approach to eCommerce

Phil Wilkinson, European eCommerce Director, 

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• Learn how Kellogg’s Europe are setting themselves up operationally to win in eCommerce across multiple diverse markets

• Learn how Kellogg’s are covering organisational design, ways of working, strategy, planning, execution, prioritisation, KPI development & measurement and governance

• Get the tips and insights from real examples and case studies such as UK Retail Media & Digital Shelf partnerships and Amazon Germany
  
   

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9:40am – 10:05am – Session details TBC

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Denis Murphy, CEO,

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10:05am - 10:30am - Personalisation with Waitrose – the new OmniChannel way

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Glenn Ticehurst, Partner & Online Optimisation Manager, 

• Hear about Waitrose’s’ customer-centric approach to omniChannel optimisation

• Learn about how Waitrose choose to put their effort and resources with a longer-term view to maximise the customer WOW factor

• Learn how Waitrose define and measure the success of their online campaigns with performance indicators such as quality vs quantity, hard data vs soft data and now vs later

• Get the tips and insights into how to be brave and fearless to enable more holistic executions that are become a point of difference in the increasingly competitive grocery landscape  

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10:30am – 10:55am –  Session Details TBC

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10:55am – 11:20 – Networking coffee break

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 11:20pm – 11:45pm – Enhancing the Retailer-Supplier relationship for eCommerce success

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Helen Brown, Online Category Manager, 

• Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success

• Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel

• Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan

• Get the tips on how Celebrate your successes together with your retail partnerships and strengthen these relationships in the long term

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​11:45am – 12:10pm – Quick Commerce - the opportunities for impulse purchases 

Sean Douglas, Senior Director, Head of Digital Commerce Europe, CIS & Turkey, 

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• Learn about Mars Wrigley’s on demand delivery solution strategy – from implementation to measuring the return on investments

• Hear case studies of how Mars are leveraging the quick commerce opportunities in the impulse category – from successes to the lessons learnt 

• Learn how to utilise the data that you can acquire from your partners in the on demand delivery space to optimise your eCommerce consumer engagement 

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12:10pm – 12:35pm – ​Quick Commerce - Getir's perspective 

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Neil Franklin, Head of Buying, 

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• Discover how your brand can leverage the partnership opportunities with Getir in the UK 

• Get the tips and insight on how to analyse the data from your partners in the on demand delivery space to optimise your eCommerce consumer engagement 

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12:35pm – 1:35pm – ​Networking Lunch Break

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1:35pm – 2:00pm – Session details TBC

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Salim Bachatene, Vice President of Sales,

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2:00pm – 2:25pm – Optimising content on Amazon – Diageo’s tips for success  

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Nikki Sale, Global Head of eCommerce Customer & Channel Development,  

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• Get the tips and insights from Diageo on how to adapt and optimise your product content on the Amazon platform 

• Hear the actionable steps your brand can start using to improve search rankings, clicks and conversions on Amazon by optimising your product content

• Hear about the KPIs of product detail pages on Amazon and how to monitor and measure the success of them for your business

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2:25pm – 2:50pm – Optimising your advertising on Amazon 

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Paul Hackwell, Head of UK FMCG Strategic Accounts,  

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• Get the tips and insight on how to analyse the data from your Amazon advertising to optimise your eCommerce consumer engagement 

• Learn how to make your Amazon advertising more targeted and more personal to get a better return on your ad spend

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2:50pm – 3:15pm – Networking Coffee Break

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3:15pm – 3:40pm – Session details TBC

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3:40pm – 4:05pm – Session details TBC

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4:05pm – 4:30pm –  Session Details TBC

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4:30pm – 4:40pm – Chairperson Event Summary and Closing Remarks

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4:40pm – 6:00pm – Networking Drinks Reception 

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