Our 2021 preliminary agenda is as following

 

9:00am – 9:30am – Virtual Networking Breakfast Reception

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9:30am – 9:35am – My Digital Shelf Welcome Speech

Sarah Kingham, Director, My Digital Shelf

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9:35am – 9:45am – Chairperson Introduction and Event Overview

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9:45am – 10:10am – Global eCommerce Brand activation during the Pandemic – Successes and lessons learnt


 

Guy Keeling, Vice President Global eCommerce, Barilla 

  • Get the tips on how to drive significant growth online during the pandemic and keep up with demand across multiple global markets 

  • Hear about Barilla's Global Centre of eCommerce Expertise that is being rolled out in 2021 and the key factors in their blueprint for it

  • Discover how to leverage other eCommerce platforms, such as online food delivery services, to increase your online sales during the pandemic and beyond

  • Learn how to measure the value and success of your eCommerce activations across different grocery retailers and online platforms 

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10:10am – 10:35am – Enhancing the Retailer-Supplier relationship for Shopper activation 

 

Helen Brown, Senior Online Activity and Creative Manager, Asda 

Michael Lovitt, Senior eCommerce Development Manager, Muller UK & Ireland

 

  • Hear a case study on Muller and Asda’s Rich Media partnership - such as trialling video content for the first time on Asda’s website to redefining personalisation with your customers 

  • Learn how you can increase online shopper conversion in your brands’ categories by optimising your digital shelf with your key Retailers 

  • Get the tips and insights on how to measure the success of your Retailer-Supplier partnerships - from the successes to the lessons learnt 

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10:35am – 11:00am – Building and launching a successful FMCG DTC strategy 

 

Bas Van Kesteren, Global Director DTC Platforms, Reckitt Benckiser 

  • Discover how a robust DTC strategy can give your brands more control of your online presence and capitalise on new opportunities to grow sales and market share 

  • Learn how to build and optimise your DTC strategy - from starting with the basics to the lessons learnt and pitfalls to avoid to 

  • Get the tips and insights on how your internal teams across different departments can collaborate to strengthen your DTC initiative 

  • Hear a case study of Reckitt Benckiser's DTC initiative - from the concept, strategy through to implementation

 

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11:00am – 11:20 – Networking Virtual coffee break

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 11:20pm – 11:45pm – Session Details TBC 

Salim Bachatene, Vice President of Sales, DataImpact

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​11:45am – 12:10pm – Understanding the changing B2B landscape in FMCG eCommerce

 

Marta Dalton, Global Director B2B & B2B2C eCommerce, Unilever 

  • Get an overview of what’s changing in B2B eCommerce and how you can adapt these learnings to both your B2B and B2C strategies

  • Get the latest tips and insights on how to adapt your strategies for loyalty and personalisation with key customers for online success

  • Learn about the differences between customers and consumers and how you can optimise your engagement with them accordingly

 

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12:10pm – 12:30pm – Session details TBC

 


Shweta Vora, eCommerce Commercial & Marketing Director, PepsiCo 

 

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12:30pm – 12:50pm – Building Strategic Partnerships to accelerate eCommerce Capability & Growth

Phil Wilkinson, European eCommerce Director, The Kellogg Company

  • Hear from The Kellogg Company on the most important strategic partnerships to accelerate their eCommerce growth, from internal, to retailer partnerships, complimentary FMCG's and external providers

  • Get the breakdown of how to strategise internal partnerships across teams such Brand teams, IT, Data & Analytics, Global and more

  • Learn how to bring thought leadership to Retail partners to ensure your brand stands out on the digital shelf 

  • Learn how to create shared learnings and partnerships with other complimentary FMCG companies 

  • Get the tips on how to maximise your relationship with external providers and bring in enhanced expertise and resource into your FMCG business 

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12:50pm – 1:30pm – Virtual Networking Lunch Break

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1:30pm – 1:50pm – Session details TBC

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1:50pm – 2:15pm – Session details TBC

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2:15pm – 2:40pm – Session details TBC

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2:45pm – 3:10pm – Roundtable I - Discussion Topic 

 

3:15pm – 3:40pm – Roundtable II - Discussion Topic 

 

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3:40pm – 4:00pm – Afternoon Virtual Networking Coffee Break

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4:00pm – 4:25pm –  ​Session details TBC

 

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4:25pm – 4:35pm – Chairperson Event Summary and Closing Remarks

 

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Bronze Sponsor

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