Measuring ROI in the online channel

 

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Alister Greenwood, Head of Global eCommerce Insights, Mondelez International

FILL OUT THE FORM ON THE RIGHT AND GET THE PRESENTATION STRAIGHT TO YOUR INBOX! --->

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Some of the key highlights of the presentation include: 
 

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• Defining and comparing the differences between ROAS and ROI

• The 4 key steps of using data to effectively measure eCommerce performance

• A case study on campaign sales lift internal measurement