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Measuring ROI in the online channel
Alister Greenwood, Head of Global eCommerce Insights, Mondelez International
FILL OUT THE FORM ON THE RIGHT AND GET THE PRESENTATION STRAIGHT TO YOUR INBOX! --->
Some of the key highlights of the presentation include:
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Defining and comparing the differences between ROAS and ROI
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The 4 key steps of using data to effectively measure eCommerce performance
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A case study on campaign sales lift internal measurement
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