How Game-Based Lifecycle Marketing Helps FMCG and Retail Brands to Cut Through the Noise
With online grocery sales in the UK set to increase to £17 billion by 2023 (from £11 billion in 2018), retailers and FMCG (fast-moving...
Upskilling your teams to maximise eCommerce growth
On 16th May 2017, E Fundamentals introduced Return on Intelligence at the My Digital Shelf summit; their approach to helping brands...
How do you use digital content to engage online and offline shoppers?
Traditional brick-and-mortar retailers are expanding their digital presence, while pure-play retailers are opening physical stores. Think...
How can FMCG brands win the omni-shopper?
The stage is set for accelerating growth for grocery eCommerce. Thus far retailer investment has been tentative, recognising that with...
How will the new Facebook-Dunnhumby tool quantify FCMG digital marketing spend?
Dunnhumby’s new ‘Sales Impact tool’ seems to be the first step towards addressing one of the biggest challenges facing FMCG brands – how...