How Game-Based Lifecycle Marketing Helps FMCG and Retail Brands to Cut Through the Noise
With online grocery sales in the UK set to increase to £17 billion by 2023 (from £11 billion in 2018), retailers and FMCG (fast-moving...
Upskilling your teams to maximise eCommerce growth
On 16th May 2017, E Fundamentals introduced Return on Intelligence at the My Digital Shelf summit; their approach to helping brands...
How do you use digital content to engage online and offline shoppers?
Traditional brick-and-mortar retailers are expanding their digital presence, while pure-play retailers are opening physical stores. Think...
How can FMCG brands win the omni-shopper?
The stage is set for accelerating growth for grocery eCommerce. Thus far retailer investment has been tentative, recognising that with...
How will the new Facebook-Dunnhumby tool quantify FCMG digital marketing spend?
Dunnhumby’s new ‘Sales Impact tool’ seems to be the first step towards addressing one of the biggest challenges facing FMCG brands – how...
Using Facebook to support FMCG mobile brand strategies
Boasting one billion active daily users, Facebook is unrivalled as the world’s number one social media platform, due largely to their...
How do search result rankings influence the online grocery shopper?
Time, money and energy – these are the three things that consumers want to save when they make the decision to shop online for grocery...
How the Online Shopper navigates websites to select grocery products
Did you know that 53% of products are selected from the online shopper’s ‘favourite items’? This statistic, taken from a recent report by...
The most purchased grocery items by the online shopper
The top three categories for grocery items that shoppers purchase online in the UK are canned foods, baby food/baby care products and...
