How Game-Based Lifecycle Marketing Helps FMCG and Retail Brands to Cut Through the Noise

With online grocery sales in the UK set to increase to £17 billion by 2023 (from £11 billion in 2018), retailers and FMCG (fast-moving consumer goods) companies alike will need to stay ahead of the game in order to get their share of this revenue.

So, how can your brand stay ahead of the game? Well, use gamification to engage with your audience. Gamification is literally fun and games, but it’s serious business too.

Not only is it a fun and entertaining way of engaging with your consumers and an incentive for them to reach the checkout basket, it also provides you with valuable data.

This data can then be used to create more targeted campaigns, promotions and more fun games, of course. It can inform what email campaigns they should be included in, how to better manage the customer relationship, and how their preferences can help inform future decisions on what your customers want.

One of our leading Retailers in the UK, Asda, are utilising LeadFamly’s platform to gamify their marketing campaigns, generate leads and enhance customer management. Want to know why Asda began using gamification, how they assessed their pilot projects and how this informed their decision-making? Don’t miss the opportunity to join our complimentary 45-minute webinar on ‘Engaging & Activating Consumers With Gamification’ with LeadFamly and Asda!

The webinar will also cover how gamification can help brands personalise the consumer experience. You can sign up to our webinar, taking place next Thursday 27th February from 11am-11:45am, by following this link:

We will also be discussing success stories of actual campaigns run by leading FMCG brands as well as practical tips for increasing engagement and gamifying your marketing campaigns.

You don’t want to miss out on this one – let the games begin!

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